LEDGA

LEDGA

Digital banking2024Brand identityProduct UI

An end-to-end identity and product UI for a digital banking platform.

Overview

An end-to-end identity and product UI for a digital banking platform.

Context and problem

A new bank needed one identity that worked everywhere, from the app icon to onboarding screens, and felt accessible to first-time users.

My role

Brand identity designer (contract). Identity system plus key product screens.

What I delivered

  • Logo and wordmark
  • Typography and iconography
  • Onboarding and dashboard UI
  • Accessibility pass

Outcome