Vaultra Finance
Fintech2026Brand identityDesign system
A brand system for a finance platform that had to feel secure without feeling cold.
Overview
A brand system for a finance platform that had to feel secure without feeling cold.
Context and problem
Finance brands default to navy and shields. Vaultra needed trust signals that still felt modern to a younger, mobile-first audience.
My role
Brand designer. Positioning, identity and the full visual system.
What I delivered
- Logo system
- Type and color
- Iconography
- Product and marketing applications
Outcome
One identity system that carries from app icon to launch campaign.